Molly Wigand has been writing for Hallmark essentially since 1979 (minus about five years to raise her kids and do some freelance), so who better to discuss the machinations of the industry than her? That’s what we thought. There’s no one better.
In this interview, Wigand talks about growing up in a “greeting card family,” killing baby chickens for humor, writing for the Maxine blog, the evolution of the industry, and much more.
Wigand was part of a YouTube rollout that Hallmark did for Mother’s Day, if you’re interested in seeing moving images of her: