Andrew Nicholson is Director of New Media for the Sacramento Kings. What does that mean? It means that — with two other New Media team members and a few interns — he sets and directs the short and long term strategy for Kings.Com, the Official Twitter, the Official Facebook, the Official YouTube, and the Official Instagram.
If you want even more context on top of this interview, here’s another interview discussing his role in #BlackThursday, which was the Kings’ only nationally-televised game last year (they beat eventual Western champs OKC by five, 106-101).
Here’s a cool video from a couple of years back about everything the Kings are doing online:
Not much on-court talk in this interview — a little at the very end — but still, if you want to understand the day-to-day machinations of an NBA employee in the tech/connectivity world (and you want to do it in less than 10 minutes or so), give this a whirl.